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James 'Iron Cowboy' Lawrence

James “Iron Cowboy” Lawrence is a renowned American ultra-endurance athlete celebrated for his extraordinary feats of physical endurance and his indomitable spirit. Born on April 27, 1975, in Calgary, Alberta, Canada, he has pushed the boundaries of human capability in the world of endurance sports.


Lawrence is best known for completing the “50-50-50” challenge in 2015, which entailed completing 50 Ironman-distance triathlons in 50 consecutive days, in all 50 U.S. states. This incredible accomplishment not only tested his physical limits but also demonstrated his unwavering determination and mental fortitude.


In addition to his remarkable endurance challenges, the Iron Cowboy has inspired countless individuals to embrace fitness and lead healthier lives. His motivational speaking, coaching, and advocacy for physical well-being have made him an influential figure in the world of endurance sports and personal development.


James “Iron Cowboy” Lawrence’s enduring spirit and commitment to pushing the limits of human potential continue to inspire athletes and enthusiasts around the world to reach for their own extraordinary goals.





Our booking team has successfully helped clients around the globe secure talent like James ‘Iron Cowboy’ Lawrence for corporate events, speaking engagements, personal appearances and product endorsements for over 20 years. We take the time to listen and understand the needs of corporations and organizations looking to hire entertainers, musicians, speakers and other creative talent. Fill out a booking request form for James ‘Iron Cowboy’ Lawrence to discuss your event. One of our team members will be happy to provide pricing guidance and availability for James ‘Iron Cowboy’ Lawrence or any other talent you may be interested in.



Booking fees for James ‘Iron Cowboy’ Lawrence, or any other artist, singer, or celebrity, are calculated based on a many different factors and can change at any time. Talent prices often vary in accordance with the nature of the event, talent’s current work schedule, the physical location of the event and performance length. The talent fees stated on this site are designed to serve as a guideline only. In some instances, the quote you receive may vary slightly from the given range. To receive the most current and up-to-date fee to book James ‘Iron Cowboy’ Lawrence, please fill out our talent request form to speak with one of our experienced booking agents.



Anthem Talent Agency has successfully secured celebrity talent like James ‘Iron Cowboy’ Lawrence for clients worldwide for more than 20 years. Being a full service talent booking agency, we have access to every celebrity, performer, speaker, or artist on the planet. Our experienced booking agents are happy to submit a formal offer on your behalf to the talent of your choice, lending you the benefit of our stellar reputation and long-established relationships in the entertainment industry. Tell us more about your event here, and one of our experienced agents will help you to hire James ‘Iron Cowboy’ Lawrence or another celebrity of your choice for your upcoming event.



Anthem Talent Agency, acts as a “buyers agent” in the artist booking process. Why work with us? We exclusively represent corporations, event & conference planners, and private institutions, who are seeking to secure world-class performers, speakers, musicians, comedians, artists, magicians or celebrities for corporate events, private performances, appearances, speaking engagements & keynote lectures, commercials, or product endorsements & sponsorship opportunities. We have access to virtually all categories of talent.  Anthem does not claim to exclusively represent James ‘Iron Cowboy’ Lawrence nor claim to be the exclusive agency for James ‘Iron Cowboy’ Lawrence or any other talent listed on this site. For more information on how we work please visit our about us page. For the most recent updates please visit our blog. Still have questions? Please view our FAQ