Renee Mauborgne
Renee Mauborgne is a highly respected French-American economist, professor, and author known for her groundbreaking contributions to the fields of business strategy and innovation. Born in France, her career is marked by her innovative thinking and her transformative impact on the world of management and leadership.
Mauborgne is best known for co-authoring the influential business strategy book “Blue Ocean Strategy” with W. Chan Kim. This book introduced a revolutionary framework for businesses, encouraging them to seek untapped market spaces or “blue oceans” rather than competing in crowded and competitive “red oceans.” The book has become a seminal work in the field and has been embraced by countless organizations seeking to redefine their strategies.
In addition to her academic work, Renee Mauborgne is a sought-after speaker, sharing her insights on strategy, innovation, and leadership with audiences worldwide.
Her influential work in business strategy and innovation has solidified Renee Mauborgne as a respected and celebrated figure, known for her ability to inspire organizations to think differently and create new opportunities for growth and success.
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